In the most easier way, Google AdWords is an advertising system made available by the most popular search engine in the world. Which gives the opportunity to place paid links in specifically defined search results.
Customers appreciate the advertising campaigns implemented with this system, because they allow a significant return on investment in the form of an influx of new customers. Thanks to AdWords, we can promote your website or store without the need for organic positioning. This is much more time-consuming. Internet users who search for specific information very often open the first three results that will appear on Google. And these are just places to run a campaign using AdWords.
Estimates show that they constitute up to 30% of all advertising campaigns that appear on the Internet at all. This is because customers have long understood how big the potential lies in the Google search engine, without which practically none of us can imagine everyday searching for information about products, services and companies that interests us.